Directing & Styling the YKMB video

Promo News has interviewed director Jaron Albertin & stylist Claire Edmondson about making the You Know Me Better video. Some extracts:

Jaron Albertin
Shot at an ordinary suburban home in Snaresbrook, with a considerable amount of retro features and décor, the house is Roisin's playground in the video, but it also confines her. There's a real sense of claustrophobia. "We chose the house because we were looking for something normal, but which added something to it," says Jaron. "I guess it has an American Fifties feel but its not – there's a bit of modern British in there too."

Claire Edmondson
"Roisin is really inspiring, she brings so much to the table. Usually at a fitting you pull out things and everyone gets really scared. But I'd show Roisin something and she'd say 'yeah its amazing, and what about this?' She was embracing everything I had and wanting to push it further."

Read the full interviews here.