YKMB - styling the video

Rock and pop fashion blog The Look spoke to Claire Edmondson about styling the Cindy Sherman inspired video for You Know Me Better.

Edmonson told The Look that after working with Scott King on her previous two videos, Roisin wanted "to do something different - a little bit softer, more feminine".

"Roisin usually does most of her own styling," says Edmondson, "but because there were so many different looks required there was no way she’s got time to organize it all".

Click here to read the full interview.

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